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Dogs are widely regarded as a “man’s best friend”. However, at times this best friend seemingly tends to regress back to its antecedent nature and assert its independence and apprehension of its human companion. Many so-called professional dog trainers insistently attempt to treat dogs as programmable pets, creating rebuke and reward based tactics to make the dog respond to clichéd commands such as “sit”, “heel”, “stay” and “down”. One celebrity dog-trainer has moved away from this simplistic approach to controlling dog behavior and devised an approach that draws more from the pack based instinct of our canine friends.

Cesar Millan a.k.a. The Dog Whisperer has gained worldwide fame by demonstrating his pack-dominance based techniques through s popular TV series, magazine, live shows, videos, books, movie and television cameos and talkshow appearances.

Cesar Millan grew up in the Mexican town of Culiacán in the Sinaloa province. Spending his childhood years on his grandfather’s farm, Cesar reputedly developed a natural rapport with all creature dogs and earned himself the nickname of el Perrero , "the dog boy." At the age of 21, Cesar felt compelled to cross into US territory illegally joining thousands of Mexicans that attempt to do so daily due to a declining Mexican economy and disintegrating local markets due to questionable North American treaties such as NAFTA and the World Bank’s austerity measures.

Not speaking a word of English and not knowing a single person within the US, his life’s journey took a fairytale turn, when whilst working in a dog grooming parlor in San Diego, he was recommended to actors Will and Jada Pinkett Smith for training their dog. Cesar’s success with the celebrity power couple’s dog led to him acquiring a word-of-mouth credibility within the celebrity circuit and he eventually found himself recording a pilot for the show Dog Whisperer with Cesar Millan by MPH Entertainment, Inc. after having been profiled by the Los Angeles Times in 2002.

The reality series Dog Whisperer with Cesar Millan was picked up by the National Geographic Channel in 2004 and is currently in its seventh season. Aired in over 80 countries worldwide, the show depicts the eponymous host applying his trademark philosophy of instilling a sense of “pack leadership” by the owners into their respective dogs by applying a dictate of exercise, discipline and affection. Cesar maintains that this approach is a prerequisite to having strong and healthy dogs as household pets and consistently elaborates in his show the various ways in order to accomplish this.

Such as been the power of the portrayal of Cesar’s methods that his television audiences have come to regard him as a demi dog god when it comes to “rehabilitating” aggressive and troublesome dogs. However, this is despite the fact that all episodes of The Dog Whisperer with Cesar Millan aired on Nat Geo Wild carry the ominous warning of “Don’t try this at home.”

After the success of the first season of The Dog Whisperer with Cesar Millan , his media machine rolled out with his first book Cesar’s Way that went on to become a bestseller and was featured on the New York Times Bestsellers List . Apart from his DVD versions of his show’s seasons, Cesar & Co. have come out with half-a-dozen DVDs such as Becoming a Pack Leader and Sit and Stay the Cesar Way . His appearances range from The Oprah Winfrey Show to Jay Leno as well as in shows such as his spooky counterpart the Ghost Whisperer and The Apprentice and movies such as 2008’s Beethoven's Big Break and 2010’s The Back-Up Plan .

Though being bestowed with the Genesis Award in 2005 by the Humane Society of the United States, the American Humane Association called for taking The Dog Whisperer with Cesar Millan of the air by National Geographic for promoting Cesar’s harm causing modus operandi. The choke collars, shock collars, jabs and especially the “alpha roll” that entails the dog handler/owner rolling the pet over on its back and pinning it down in a show of dominance have been widely criticized by animal special and researchers.

They point out that this approach either causes the animal to shut down or elicits increased aggression. Cesar Millan live shows offer a chance to see and hear him in person, with the Platinum Group getting a chance to have him address their questions after the main show. So book your Cesar Millantickets now for assuaging yourself whether this canine miracle worker is all that he is cracked up to be.